OBJECTIVE
To celebrate the organization's 25th, creating a fresh new rebrand
BRAND
York Pride
York Pride is one of the largest LGBTQ+ organizations in the area, and to celebrate their achievement of 25 years in operation, they have requested to refresh their brand and give it a new look! I wanted to incorporate York Region’s municipal logo, but with a twist representing the love we have for our community with the hearts forming the leaves. The font gives it a quirky, fun, vibe as well.
OBJECTIVE
Art directing the new redesign of the brand, adding longevity for the future
BRAND
IFLScience
I led the company’s rebranding initiative, involving detailed planning and execution across platforms. This strategic change refreshed the company’s image, boosted social media engagement and traffic, and increased revenue. Success was due to aligning rebranding efforts with core values and effectively communicating changes to the target audience.
